"现代首尔",未来购物中心 | 理查德·罗杰斯

Located on Yeouido island, a business and residential district alongside the Han River in Seoul, South Korea, Parc 1 comprises two landmark office towers facing west, the luxury 326-room Fairmount Ambassador Seoul hotel at the eastern end, and, anchoring the entire site, The Hyundai Seoul retail centre.

项目位于韩国首尔汉江沿岸的商业和住宅区汝矣岛，由两座地标性写字楼组成，东端是拥有 326 间客房的豪华费尔蒙特首尔大使酒店，并且现代首尔零售中心锚定整个场地。

The 629, 047m² mixed-use scheme is organized to respond to views, existing city grain, pedestrian movement and massing, and is marked by its striking exterior, inspired by red columns symbolizing dignity and refinement in traditional Korean architecture.

629047 平方米的混合用途方案的组织旨在回应景观、现有的城市纹理、行人运动和体量，并以其引人注目的外观为标志，灵感来自象征韩国传统建筑尊严和精致的红色柱子。

The two office towers are located at the northern end of the site to take advantage of the park and river views, whilst avoiding overshadowing the three other buildings.

两座办公大楼位于场地的北端，以充分利用公园和河景，同时避免遮挡其他三座建筑。

Central to the design, is the establishment of a series of buildings that create a hierarchy of public spaces, including plazas in front of the entrances, and tree-lined boulevards which connect the surrounding neighbourhood to urban community spaces. The scheme integrates public transport by extending public walkways and enabling direct access to the underground system.

设计的核心是建立一系列建筑，这些建筑创造了一个层次结构的公共空间，包括入口前广场，以及连接周围社区和城市社区空间的绿树成荫的林荫大道。该计划通过扩展公共人行道和直接进入地下系统来整合公共交通。

The retail store, which has a total area of 89,100m² (959,064ft²), is the largest in Seoul. Its architectural features echo the pangp'aeyon, the popular Korean kite, and the 300 stores and restaurants are centred around a series of dramatic, full-height atria which allow natural light to enter the complex. Much of its space is dedicated to indoor landscaping, most notably a triple-height indoor park dotted with trees, flower plants and grasses which recreates the nearby Yeouido Park. The new building, called "The Hyundai Seoul," stands eight stories tall and extends another seven levels underground.

该零售店总面积为 89100 平方米，是首尔最大的零售店。它的建筑特色与流行的韩国风筝 pangp'aeyon 相呼应，300 家商店和餐厅围绕着一系列引人注目的全高中庭，让自然光进入建筑群。它的大部分空间都用于室内景观，最引人注目的是一个三层高的室内公园，里面点缀着树木、花卉和草地，重现了附近的汝矣岛公园。这座名为“现代首尔”的新建筑高八层，地下七层。

Hyundai Department Store said the new facility is different from others in that it offers not only shopping pleasure but also cultural spaces and places for relaxation.

现代百货公司表示，新设施与其他设施的不同之处在于，它不仅提供购物乐趣，还提供文化空间和休闲场所。

The whole building is decorated with both futuristic and nature-friendly concepts. It built a 12-meter-tall artificial waterfall on the first floor and an indoor botanical garden on the fifth floor to help people recharge. Robots are also available for shoppers to get directions to their destinations and people can check their body temperature with the machines.

整个建筑都装饰有未来主义和自然友好的概念。一楼建了一个12米高的人工瀑布，五楼建了一个室内植物园，帮助人们放松休闲。购物者还可以使用机器人获取前往目的地的路线，人们可以使用机器检查体温。

"Based on our 50 years of capacity in the retail business and innovations created from our knowhow, we will develop our new department store into a representative lifestyle landmark of Seoul," Hyundai Department Store CEO Kim Hyung-jong said. "We will offer new shopping experiences and values that shoppers have never come across before and suggest new directions for future department stores."

现代百货公司 CEO Kim Hyung-jong 说：“基于我们 50 年的零售业务能力和我们的专业知识创造的创新，我们将把我们的新百货公司发展成为首尔具有代表性的生活方式地标。” “我们将提供购物者从未遇到过的新购物体验和价值，并为未来百货公司提出新的方向。”

The Hyundai Seoul is trending among young consumers as a creative space filled with global content—from flagship luxury to Gen Y/Z-targeted stores and Korea’s largest food court—in less than a month of opening. As Korea’s first eco-friendly future-concept department store, it has relaxation areas and wide paths with natural lawns, dozens of trees, and various flowers. It is attracting a great number of visitors as a place for rest in Seoul’s urban center with a stylish interior different from that of other department stores.

作为一个充满全球内容的创意空间，现代首尔在年轻消费者中很受欢迎——从旗舰奢侈品到 Y/Z 世代目标商店和韩国最大的美食广场——开业不到一个月。作为韩国第一家环保未来概念百货公司，它拥有休闲区和宽阔的小路，天然草坪、数十棵树木和各种鲜花。它作为首尔市中心的休息场所，拥有与其他百货公司不同的时尚内饰，吸引了大量游客。

SEE MORE (来自)   Rogers Stirk Harbour + Partners