长沙W酒店设计 | CCD
There is a Changsha Star in the sky, and a Changsha City on the earth. Changsha City is named after a star, with a history of over 3,000 years. The majestic Yuelu Mountain and the rolling Xiang River have witnessed the glory of the city. Over more than 3,000 years, Changsha has been keeping pace with the course of Chinese history. Today, this renowned historical city is emerging as a fashionable city with nationwide popularity. Based on the genes of Changsha city and W Hotel, CCD creates a cosmic journey in W Changsha.
天上有长沙星，地上有长沙城。长沙市以一颗星星命名，已有3000多年的历史。雄伟的岳麓山，滚滚的湘江，见证了这座城市的辉煌。 3000多年来，长沙一直与中国历史进程同步。今天，这座著名的历史名城正在崛起成为一座享誉全国的时尚城市。 CCD以长沙城和W酒店的基因为基础，在长沙W酒店打造宇宙之旅。
Light up the Starry Sky 点亮星空
Changsha, known as star city, is full of surprise and mystery like the universe. The iconic “W” logo at the hotel entrance features rough textures and splendid lines, which respectively echo the uneven surface of the moon and the trajectory of aircraft orbiting around the moon in an outer space journey. The soft lighting and surreal expressions create an exciting visual experience. “Star” is deconstructed into points, lines and planes in a three-dimensional manner, to shape the avant-garde entrance gateway with sharp edges and angles. The metal textures of the gateway exude cool luster and bring about a feeling of awe.
被称为星城的长沙，如同宇宙一般，充满惊喜与神秘。酒店门口标志性的“W”标志，粗犷的质感和绚丽的线条，分别呼应了凹凸不平的月球表面和飞机绕月飞行的外太空旅程轨迹。柔和的灯光和超现实的表达创造了令人兴奋的视觉体验。将“星”3D解构为点、线、面，塑造棱角分明的前卫入口。玄关的金属质感散发着清凉的光泽，给人一种肃然起敬的感觉。
Starry Universe 星空宇宙
The design concept of the foyer is to magnify the universe by 300 times and to decompose it into planets, meteorites, dust, protons, neutrons and atoms…
门厅的设计理念是将宇宙放大300倍，将其分解为行星、陨石、尘埃、质子、中子和原子……
Stars 星星
The industrial-style wall featuring cement textures and faults are combined with elaborately-designed lighting, together forming an avant-garde scene of floating stars.
水泥质感和断层的工业风墙体与精心设计的灯光相结合，共同构成了一个前卫的浮星场景。
Path of Stars 星光之路
Rhombic lines are vertically embedded into the stone flooring in a way like the movement of light beams, which brings the guests into the mysterious space where they can look up at the sparkling stars.
菱形线条垂直嵌入石材地板，犹如光束的运动，将客人带入神秘的空间，仰望繁星闪烁。
Realm of Stars 星界
Copper sections are folded at large angles and in different directions to extend the spatial structure, thereby enabling guests to perceive the power of numerous individual entities in the vast universe. Such power can nourish the inner mind, and guides guests to get away from the reality to immerse themselves in the multi-dimensional space journey and to dialogue with the universe. The space and artworks echo with each other as independent entities. They are symbols derived from the universe, like stars, meteorites, orbits of stars, and meteoroids, and represent the expansive sky, the present and the future. Inspired by meteorites from Zeta planet, the round metal art installations scattered in the lobby exude mist randomly, which symbolizes the enrichment of cosmic energy and welcomes all “adventurers”.
铜片大角度、不同方向折叠，延伸空间结构，让宾客感受浩瀚宇宙中无数个体的力量。这种力量可以滋养内心，引导客人远离现实，沉浸在多维空间之旅中，与宇宙对话。空间和艺术品作为独立的实体相互呼应。它们是源自宇宙的符号，如星星、陨石、星轨、流星体，代表着广阔的天空、现在和未来。灵感来自泽塔星球的陨石，散落在大厅的圆形金属艺术装置散发着随机的雾气，象征着宇宙能量的丰富，欢迎所有“冒险家”。
Avenue of Stars 星光大道
Everyone is a star in the universe. The Avenue of Stars is a unity of technology and art, dream and fantasy. The design makes use of the space to embrace art and to stimulate infinite imagination about the universe. The Avenue of Stars opens up a fresh new journey. Everyone walking on the avenue is a shining star in the future. The structures are formed by geometric blocks, which look like fragments after the impact of planets, appearing pure, tough and passionate. A runway stretches through the middle of the lobby bar, delivering a strong sense of ceremony.
每个人都是宇宙中的一颗星星。星光大道是科技与艺术、梦想与幻想的统一体。设计利用空间拥抱艺术，激发对宇宙的无限想象。星光大道开启全新旅程。走在大道上的每一个人，都是未来闪耀的星辰。这些结构由几何块组成，看起来像行星撞击后的碎片，显得纯净、坚韧、充满激情。一条跑道穿过大堂吧的中央，给人一种强烈的仪式感。
It’s like a fashion show where everyone can be a shining star. The fusion of reality and fantasy evokes infinite imagination, and makes guests feel like they’re entering a black hole to travel through time. The sunken booths simulate the seats of fashion shows. Guests sitting here are part of the scene, making the space full of surprises. The dark tones extend the space’s calm and restraining character. Sharp lines portray a logical space, reveal mysterious power and aesthetics, and create stylish, brilliant elegance. The “Pepper Man” sculptures, symbolizing brave heroes who open a new chapter of history, are looking up and chasing the unreached places beyond the horizon.
这就像一场时装秀，每个人都可以成为闪亮的明星。现实与幻想的融合，唤起无限想象，让客人仿佛进入了一个穿越时空的黑洞。下沉的展位模拟时装秀的座位。坐在这里的客人是场景的一部分，让空间充满惊喜。深色调延伸了空间的平静和克制。锐利的线条勾勒出逻辑空间，彰显神秘力量与美感，缔造时尚、璀璨的优雅。象征着开启历史新篇章的勇敢英雄的“胡椒人”雕塑，正仰望着地平线之外，追寻着未曾触及的地方。
Stars Feast 星辰盛宴
The star-like ceiling lights and dazzling blue spotlights create intriguing visual effects like Hollywood blockbusters, and inherit the brand’s spirit of boldly showcasing its identity. The suspended ceiling, formed by lines with a sense of modernity, is as stunning as the stars. With fantastic, gorgeous and mysterious visual expression, the design injects hopeful and unconstrained imagination into space. The starry lights converge under the ceiling, hence creating a fun starry sky also a “star club” that combines reality and the future. The No.7 Schrodinger’s Cat looking up the sky represents the pioneers of the age who explore the unknown. Changsha, the star of entertainment, rises in all its splendor like world-renowned Liuyang fireworks, attracting numerous people. The theme of Stars Feast offers guests a fascinating spiritual feast.
星光般的吸顶灯和耀眼的蓝色射灯营造出好莱坞大片般迷人的视觉效果，传承品牌大胆彰显身份的精神。富有现代感的线条构成的吊顶，如星辰一般惊艳。设计以梦幻、华丽、神秘的视觉表现，为空间注入了充满希望和奔放的想象力。星光汇聚在天花板下，营造出一个有趣的星空，也是一个现实与未来相结合的“星空会所”。仰望天空的7号薛定谔猫代表了探索未知的时代先驱。娱乐之星长沙，如举世闻名的浏阳烟花，璀璨夺目，引得无数人流连忘返。以星辰宴为主题，为宾客提供一场精彩纷呈的精神盛宴。
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