武汉冰雪世界商业综合体 | CLOU Architects

北京冬奥会圆满落幕之际，在国家倡导全民运动的热潮下，滑雪早已是当下最受年轻人欢迎的户外运动之一，中国也是拥有室内滑雪场最多的国家。融创首创的雪世界产业及第五代室内滑雪场模式，自开业以来便成为国内最受欢迎且专业的运动型休闲目的地，目前已落地哈尔滨、广州及成都各地，总接待超过500万人次。雪世界除了涵盖酒店、商业零售、乐园等娱乐配套，还在滑雪学校、滑雪俱乐部、大型赛事运营等方面做深度拓展，也成为国内外专业滑雪运动员的训练场地。

Promoted by the Beijing Winter Olympics, snow sports have become a popular leisure activity among the younger generations of China. Sunac has been pioneering the field of leisure and sports entertainment, and is already offering its fifth generation of comprehensive indoor snow sports experiences. Combining the actual sports facilities with hotels, retail, theme parks and other entertainment amenities, and complementing them with ski schools, ski clubs, and professional sports events, the Snow Worlds of Harbin, Guangzhou, and Chengdu have already attracted more than 5 million visitors, making them some of the most popular sports leisure destination in China since their opening. Their professional approach has further established them as a training ground for both domestic and international skiers.

CLOU建筑与融创再次合作，在城市综合体上大胆创新、打破边界，将在武汉建成全国首个滑雪为主题的世界级新型娱乐综合体。

In a further collaboration with Sunac, CLOU directsits innovative design approach onto this new type of entertainment complex with a snow theme, expected to be completed in Wuhan, China.

位于武汉黄陂区的甘露山雪世界，毗邻木兰古镇，是一个环绕中央湖区，集结各类娱乐、体育、零售等设施的超大型商业娱乐综合体，大面积公共露台的建筑体量与三维像素主题的外立面相映成趣，将成为区域的全新地标型建筑。

Located in the Huangpi district adjacent to Mulan Ancient Town, Changjiang Snow World is set to be the new contemporary landmark of the area: a variety of entertainment, sports, and retail facilities groups around a central lake, to form a super-large commercial complex that promotes snow sports all-year-round.

全新的娱乐综合体将室内滑雪运动、户外主题乐园以及商业街区完美结合，拥有长达500米，落差近100米的室内雪道，旨在满足中国人口最多的城市之一——武汉的雪上娱乐需求，并开创提供全方位服务的新型超级休闲综合地标。

In a well-composed combination of indoor winter sports, outdoor theme park playground, and connective retail street, Wuhan Sunac Snow Park appeals to the amusement appetite of one of the most populous cities in China and sets precedent for a new type of all-inclusive entertainment.

长江雪世界规划定位为一个环湖娱乐24小时不停歇的综合性舞台。狂欢的氛围、室内室外贯通的商业街、水上运动和抽象的山景融为一体，在奇幻的大型综合体中给人们带来沉浸式的体验。

Curated as a stage for 24-hour lakeside enjoyment, the masterplan arrays carnival vibes, indoor and outdoor shopping precincts, watersports and the abstracted vision of a mountain in the immersive experience of a singular super-sized complex where architecture and surfaces merge in complementary scales of terraced three-dimensional pixels.

围绕三种不同的休闲体验：运动、零售及娱乐，三种尺度差异巨大的建筑类型在交融互补的设计语言框架内统一起来。室内滑雪运动与室外嘉年华景观相辅相成，室内室外零售提供多样化的体验。模块化的立面系统集合了多重元素，分解、重组以达到一种新的视觉协同效应。

Enclosing three different leisure experiences, three different building typologies of contrasting scale are unified in the framework of an integral design language: Indoor snow adventures are complemented by an extensive outdoor carnival landscape, as well as a variety of indoor and outdoor retail. A modular façade system through all components embraces collective elements that are then decomposed and re-organized in order to create identity in new synergies.

雪道脚下的各类运动平台、娱乐狂欢空间延伸至水岸，通过像素化多媒体立面与公共广场、商业街区和大面积的绿色景观发生关联及互动。室内空间全然融入了室外，通过多个首层商业的策略，最大化利用自然景观。以娱乐设施和自然景观来激活内部和外部商业区域，并与毗邻的交通站点直连。

Below the half-kilometer-long and 100m high indoor ski slope with its pixelated multi-media façade, foothills full of sports and nightlife venues scatter towards the waterside, linking plazas and retail streets with generously landscaped areas and interactive facades. Indoor spaces dissolve into the outdoors, to activate internal and external retail areas with entertainment facilities and landscapes, and to connect to the adjacent transportation nodes.

项目预计将于2024年建成。

This ambitious milestone project is expected to be completed in 2024.

来自 （SEE MORE）   CLOU Architects