深圳华润置地笋岗中心(建设中) | 10 Design

华润置地全新城市综合发展项目 —— 华润置地笋岗中心目前正在建设中。项目位于深圳市罗湖区有 “中华第一仓” 之称的笋岗片区，将会是汇聚人流的食尚焦点，提供 “同一屋檐下” 的崭新沉浸式美食体验。

China Resources’ Sungang MixC Market Hall is a new retail-gastronomy destination which will provide an immersive gastronomic experience under one roof in Shenzhen, China.

作为笋岗城市更新的重点项目之一，华润置地希望打造一个以食品产业为主题的品质生活目的地。于是，10 Design 的设计目标和愿景是在丰富的深圳城市肌理中，塑造具有创新性的全新公共空间。项目包含 78,890 平方米的零售餐饮空间、两栋建筑面积逾 102,320 平方米的甲级写字楼。总体规划还涵盖了住宅、公寓等多元业态。该项目所在地将会由原来的老仓库区，改造成集金融科技消费于一体，深圳最值得期待的 CBD。华润置地笋岗中心是标志着笋岗片区转型升级的重要里程碑，成为推动该区发展的强力引擎。

MixC Market Hall will accommodate 78,890sqm of retail and F&B dining space, with two office towers above providing 102,320sqm of workspace. The site used to accommodate a warehouse within the old industrial district of Sungang and will soon be converted into a new CBD. MixC Market Hall is aimed to create a lifestyle complex around food and dining. The complex will mark an important milestone for the ongoing transformation of Sungang, acting as a catalyst to drive urban regeneration in the area.

华润置地笋岗中心的主入口设置了雕塑型顶篷，赋予项目充满个性的第一印象。顶篷的螺旋形态，引领访客走进活力多姿的商业街。 两座大型办公塔楼分别布置在主入口商业街的两旁，于是雕塑型顶篷营造了平宜近人而舒适的平衡。镜面的金属表皮具高反射性，为阳光灿烂的日间或是灯光闪烁的晚上增添活力。

The canopy forms a dynamic sculptural first impression for visitors to the new Shenzhen MixC Market Hall, acting as an artistic gateway. The sweeping form spirals into a loop and pulls visitors into the retail street. Two large office towers frame the edges of the retail street, and the canopy is used as a mechanism to create a comfortable pedestrian scale. The metallic skin is highly reflective to add vibrancy in both sunlight and the glow of early evening.

总体规划还涵盖了住宅、公寓等多元业态。项目的核心理念是打破传统购物中心布局，取而代之从传统市集广场中汲取灵感，创造让公众同乐的聚会场所。凭藉 10 Design 多年来设计世界级公共空间的经验，我们充分了解业主及访客对空间的需求。因此设计在 “同一屋檐下” 的概念下，创建了一系列彼此连接的多样化空间。

As part of the regeneration of the district, the overall masterplan will also include residential and serviced apartment towers, resettlement housing, and public amenities, providing a holistic redevelopment. The concept for this new development is to break away from the conventional shopping mall design and instead draw inspiration from a more traditional market square, creating a central meeting place for public enjoyment. From the studio’s experience of designing world class public spaces, 10 Design understands the need to provide a range of spaces which relate to the human scale. This is why the studio has created a series of spaces at different scales all interconnected.

在项目的主入口以雕塑型顶篷作开端，从远处看起来不但醒目耀眼，更引领访客走进活力多姿的购物大道。项目的空间布局模糊了两种传统商业空间：商业步行街和商场之间的界限，使两者在空间上互相融合渗透。商场内设置三个灵感源自集装箱快餐车的漂浮盒子，形成特色中庭的空间体验。整个项目将步行街，商场和市集充分联系和融合，为市民带来一趟全新美食体验之旅。

The frontage of MixC Market Hall is marked by a stainless steel sculptural canopy which leads to a pedestrianised retail street, creating a new and dynamic boulevard for shoppers and diners to enjoy. The retail street is punctuated with the market hall entrance - the jewel of the landmark. It is animated by three floating box-shaped structures, the design of which is inspired by food truck containers. This will create a unique spatial experience to be discovered and explored, providing a richness of dining and other gastronomic experiences.

华润置地笋岗中心将有来自世界各地的美食产品和本地的新鲜农业产品、特色咖啡厅、美食佳酿专区、以及互动式趣味烹饪课体验和厨师示范等。在这里除了可以领略到舌尖上的世界风味和新鲜滋味之外，项目还结合人文艺术、休闲娱乐及城市风貌，为大湾区带来独一无二的一站式零售体验。

MixC Market Hall will offer products made by local and international artisans, food-oriented boutiques, chic restaurants, speciality coffee shops, food halls, as well as interactive offerings such as cooking classes and chef demonstrations. The market hall will also benefit from a rich mix of arts, culture, and entertainment spaces.

来自 （SEE MORE）   10 Design