京东集团的新总部，深圳 | Buro Ole Scheeren

京东集团的新总部将成为深圳南山区的一大亮点。南山区作为一个蓬勃发展的商业和金融中心，为粤港澳大湾区提供了服务支持。项目名为“画境之城”，其将加入由中兴通讯、中信和OPPO等众多全球知名企业总部构成的充满活力的企业社区。

JD.com’s new headquarters will be a prominent feature in Shenzhen’s Nanshan District, a flourishing business and financial hub serving the Guangdong–Hong Kong–Macao Greater Bay Area. The project, named ‘Scenic City’, will join a vibrant community of global corporations including ZTE, CITIC and OPPO.

设计包括两座塔楼和与之毗邻的城脊，总面积达约十八万七千五百平方米，涵盖办公、酒店、商业和文化空间。城脊顶部是文化场所“京东中心”，内设有剧场和展览空间，向公众开放。塔楼下方为共享裙楼——“京东世界” ，这里将成为举行各种文化活动的场所。凭借其综合功能和策略性的空间布局，“画境之城”旨在与周围环境和谐共生，并通过其对城市文脉的融入激发城市的活力。

The design consists of 2 million sq ft of office, hotel, retail and cultural spaces across two towers and an adjacent ‘urban spine’. Sitting on top of the urban spine is JD Hub, a cultural venue housing a theatre and exhibition space open to the public. Beneath the towers, the shared podium of JD World will host a variety of cultural events. With its mixed-use offer and strategic positioning of accessible spaces, the campus is designed to integrate with its surroundings and stimulate activity with its urban context.

曾设计了北京央视总部大楼的奥雷·舍人(Ole Scheeren)，在竞争激烈的京东深圳总部国际竞标中脱颖而出。京东集团被公认为中国知名的电商公司，该集团决定在深圳这个快速发展的科技中心设立总部。项目于2022年初开建，预计将于2027年底建成。

Ole Scheeren was selected following a competitive international bidding process. Recognised as China’s largest well known e-commerce company in terms of revenue, JD.com will establish a headquarters in Shenzhen’s rapidly growing tech hub. Construction on the project commenced in early 2022 and is slated for completion by the end of 2027.

“画境之城” 高度近200米，由多个独立的体量组成，这些体量与周围不同尺度的城市环境相呼应，其有机形态与附近山地景观的自然脉络相契合。

Reaching nearly 200m in height, Scenic City is composed of individual blocks that relate to the varying urban scales surrounding it while their organic forms echo the natural contours of the nearby mountainous landscape.

奥雷·舍人解释：“画境之城”的设计融入了当地建筑的一些特质，通过借鉴岭南传统的骑楼、阳台和露台元素，提升舒适度和生活品质。一条开放式“居间空间”轨迹蜿蜒穿过整个建筑群，形成了总部的社交中轴线。通过植物种植和自然通风的智能被动设计，这些三维景观空间得以抵御该地区的烈日和暴雨，最终形成既开放又相互连通的园区，使得城市生活与自然自由交错。在更广阔的城市结构中，建筑通过这种方式成为了一个重要的连接点。”

Ole Scheeren explains, “Scenic City's design incorporates some of the qualities of local vernacular architecture, building on Lingnan's traditional arcade, balcony and terrace features that enhance comfort and quality of life. A trajectory of open, in-between spaces meanders through the buildings and creates the social spine of the headquarters. Enhanced through intelligent passive design with plantings and natural ventilation, these three-dimensional scenic spaces are shielded against the region’s harsh sun and heavy rainfall. The result is a campus that is both open and interconnected, allowing city life and nature to flow in and out. In this way, the building becomes a vital connector within the city’s wider urban fabric.”

“画境之城”塔楼幕墙的设计巧妙地与瀑布的意境相融合，瀑布是岭南自然山水的一个显著特征。竖向百叶窗不仅保障了通风效果，还通过调节玻璃的反射率和透明度，模拟出水流的视觉效果。幕墙的细节处理宛如山水画作，也为总部在城市景观中打造了独一无二的地位，为城市结构注入了新的生命和活力。

The facades of Scenic City’s towers bear a subtle resemblance to waterfalls, a prominent feature of Lingnan’s natural landscape. Vertical louvers provide ventilation and modulate the glass’s reflectivity and transparency, whilst visually evoking the image of water streams. The facade detailing offers visual cues to the scenic landscape but also creates a distinct identity for the headquarters within the cityscape, breathing life and energy into the urban fabric.

延城脊而建的“京东中心”幕墙设计宛如一副抽象山景画卷，巧妙地延续了项目与自然美景的对话，并以其独特的视觉效果突显了其空间的公共性。文化中心由一个可容纳150座的剧场和一个展览厅组成，主要用于举行国际活动。

Along the urban spine, JD Hub’s facade mirrors an abstracted mountain scenery to continue the project’s dialogue with scenic nature and visually highlight the public space it adorns. The cultural hub consists of a 150-seat theatre and exhibition venue equipped to host international events.

塔楼整体与周边郁郁葱葱的绿化空间相互交织，延续了项目与自然环境的联系。幕墙设计在特定间隔处巧妙打开，展示了建筑的内外空间。这些竖向的景观设计与塔楼中遍布的绿色露台相互呼应，为员工提供了宝贵的放松空间，并鼓励员工在每层楼上进行社交互动。

The project’s connection to nature is continued by weaving lush greenery vertically throughout the towers. The facades open at certain intervals to provide glimpses of the building's interior and exterior spaces. These moments of vertical landscape are complemented by green terraces placed throughout the towers, offering staff access to spaces for relaxation and encouraging social interaction on every floor.

“居间空间” 的设计概念深植于东方山水的哲学之中，其不仅聚焦于建筑内部的布局，更将目光投向了建筑周围及建筑之间发生的温馨与美好时刻。奥雷·舍人表示，城市生活并非仅仅局限于封闭的建筑内部，城市生活和社交时刻也往往在建筑之间的开放空间中悄然展开。 “画境之城”体现了这一开放、不定义的理念，为塔楼内部和外部城市环境的公共和社会生活提供一个舞台。”

The concept of 'in-between spaces' is deeply rooted in the oriental concept of nature, bringing focus to the moments that occur not only within the built volumes, but also around and amongst them. Ole Scheeren remarks “The ‘in-between spaces’ are sometimes more important than the physical structures. The life of the city is not just encapsulated in its enclosed fabric, but much of its urban and social adventure happens in the in-between. Scenic City embodies this idea of leaving things open, undefined, to provide a stage for public and social life both within the towers as well as the external urban environment.”

“画境之城” 追求一种城市的整体可持续发展方式，将城市、环境、社区和建筑融为一体，创造出协同的城市生态系统。

Scenic City pursues a holistic approach to a sustainable model of urbanity, integrating city, environment, community and architecture to create a synergistic urban ecosystem.

瀑布般的幕墙在较低楼层逐渐消解，增加了街道层面的通透性和透明度，吸引公众与建筑的互动。裙楼中的“京东世界”提供了一个充满活力的临街空间，将文化、展览和办公空间融入一个互动的生态系统。这个生态系统以一个从地面延伸到裙楼屋顶的“中央公园”为核心，形成了一条连续的公共绿色长廊。

Towards the lower levels, the waterfall-like facades dissipate, increasing permeability and transparency on the street level to invite the public to engage with the building. On the podium levels, JD World offers active street frontage, fusing cultural, exhibition and corporate spaces into an interactive ecosystem. This is anchored by a ‘central park’ that extends from the ground to the roof of the podium, creating a continuous public green promenade.

城脊和相应的“京东中心”通过连桥步道与塔楼和周围的开发项目相连，提升了整个超级总部基地总体规划的连通性。

The urban spine and corresponding JD Hub are linked to the towers and surrounding developments by bridged walkways, enhancing connectivity within the overall Super Headquarters Base master plan.

作为一个将建筑与自然相融合的城市生态系统，“画境之城”展现了自然与居间空间的无尽可能性和独特特质。

Envisioned as an urban ecosystem that merges architecture with nature, Scenic City presents the possibilities and qualities of nature and the spaces in-between.

客户：京东集团

基地：深圳南山区超级总部基地

建筑面积：187,500平方米

高度：东塔：188米；西塔：131米；京东中心：58米

功能：总部：74,270平方米，出租办公：45,700平方米，酒店：20,000平方米，商业：25,000平方米，文化：11,500平方米，公共设施：11,000平方米

来自 （SEE MORE）   Buro Ole Scheeren